”Obsession”: new global campaign for Cupra Formentor

Metropolitana collaborated with the production company Intricate and the agency &Rosàs to carry out the color grading of the spot of the new global campaign of Cupra Formentor, entitled ”Obsession”.

Reason Why tells us all about the campaign:

On a man’s neck, on broken glass, in the folds of sheets or even on the vital signs screen. The Cupra logo can be seen everywhere, according to the car company in its new global advertising campaign. The brand resorts to obsession to promote its new redesigned Formentor model and continue building its differential positioning in the market.

It does so with the help of the creative agency &Rosàs and tells the story of a man who, from the moment he sees the vehicle for the first time, enters an uncontrollable loop of obsession, until he manages to sit behind the wheel of the car. The spot, which has counted on Intricate as producer, conveys that irrational feeling that the brand assures that can be felt for it by focusing on its logo, to which it gives full prominence as the center of the narrative.

Cupra Formentor ~ Obsession
Color grading by Metropolitana.

Credits
Agency: &Rosàs
Production: Intricate
Director: Henry Schofield
DOP: Pat Aldinger
Color grading: Marc Morató
Editor: Carlos Font