Ai.leene, the new Audi virtual assistant brought to life by Metropolitana

Metropolitana is collaborated with the production company Sal Gorda and the agency The Clueless Ai.gency to bring to life, through the use of artificial intelligence, Audi’s new virtual assistant, called ”Ai.leene”.

Ai.leene represents a model of how artificial intelligence technologies are beginning to merge with human interfaces to generate more natural and fluid interactions. This breakthrough could be a sign of how AI will affect not only the automotive sector, but multiple industries looking to improve the relationship between humans and machines through more intuitive and humanized interfaces.

Metropolitana has been responsible for bringing Aileene to life, using a mix of AI tools and post-production techniques, from the image of the virtual model created by The Clueless Ai.gency and the shooting with a real model done by Sal Gorda. This revolutionary technology has been created specifically to accompany Audi’s new launches.

Ai.leene represents a significant breakthrough in virtual assistants, combining an impressive visual representation and a voice designed to reflect Audi’s values, the result of an in-depth analysis of adjectives and phonetic study. More than a voice assistant, its artificial intelligence based on machine learning allows it to adapt to the user, anticipate needs and personalize responses. Integrating voice commands and a visual avatar, it offers a multimodal interaction that facilitates intuitive and natural vehicle handling, surpassing traditional systems. In addition, its integration with Alexa and future OpenAI technologies extend its capabilities, allowing it to handle complex commands and continuously improve through learning.

Audi ~ Ai.leene
Facial expressions of the virtual assistant developed by Metropolitan, using advanced deepfake, artificial intelligence and post-production techniques to bring her image to life.

Credits
Agency: DDB
Avatar Design with AI: The Clueless Aigency
Production: Sal Gorda
Director: Núria Tolós
DOP: Sergio de Uña
VFX AI: Metropolitana
AI – CGI Lead: Nico Roig – Josep Duran
AI – CGI Artist: Dani Segura
VFX Lead: Ivan Iniesta – Juanra Herrero
VFX Artists: Montse Capdevilla – Xavi Bertran – Nacho Cepero – Lluïsa Cuchillo
Post-production: Full Fiction
Editor: Angel Ingelmo
Sound: BSO