Tinder launches new creatives under its slogan ”It Starts With A Swipe”

Metropolitana collaborates with Biscuit Filmworks in the VFX and color grading of several creatives included in the Tinder campaign ”It Starts With A Swipe”.

We have four pieces of 15 seconds each, launched before ”Dating Sunday”, celebrated this past Sunday January 7, which is considered the best day of the year for online dating, as Marketing Dive also tells us.

They are ads with colorful and flirty scenarios, in which Tinder seeks to highlight the ability of its application to help people find lasting relationships. In addition, the spots emphasize fluidity and diversity to reach Generation Z.

A Second Wardrobe | It Starts with a Swipe™
Post-production and color grading by Metropolitana.

A Goodnight Kiss | It Starts with a Swipe™
Post-production and color grading by Metropolitana.

All The Best Spots | It Starts with a Swipe™
Post-production and color grading by Metropolitana.

New Last Name | It Starts with a Swipe™
Post-production and color grading by Metropolitana.

Credits
Brand: Tinder
Production: Biscuit Filmworks
Director: Los Pérez
DOP: Dani F. Abello
Agency: Mischief @ No Fixed Address
Post-production: Metropolitana
VFX Lead: Ivan Iniesta
VFX Artists: Xavier Bertran, Nacho Cepero, Lluisa Cuchillo, Ñaña González, Montse Capdevila
CGI 3D Lead: Nico Roig
CGI 3D Artist: Davide Limina
Color Grading: Marc Morató at Metropolitana
Editor: Arianna Tomasettig
Sound: Grayson Music Group